B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

Account-Based Marketing Gets Results, Say Users

Account-Based Marketing Gets Results, Say Users

Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

The Bombora data is available via Audience Marketplace.

Pay Attention to Me!

Pay Attention to Me!

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

B2B Buyer Demands Have Changed the Game

B2B Buyer Demands Have Changed the Game

Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.

B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

SEO

Successful SEO programs require content that supports the entire buy cycle

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

How To Ensure Your SEO Recommendations Get Implemented

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."