Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season

Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season

Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.

Is Your Account Leaking Money? The Importance Of Query Mapping

Is Your Account Leaking Money? The Importance Of Query Mapping

It's time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit!

Powerball Numbers? You’ll Be Surprised Which Search Engines Knew Them

Powerball Numbers? You’ll Be Surprised Which Search Engines Knew Them

It was the biggest lottery drawing in US history, and neither Google nor Bing showed searchers the winning numbers. Here's who did.

Bing Adds An Internet Speed Test Tool To The Search Results

Bing Adds An Internet Speed Test Tool To The Search Results

Bing added a new feature to test your internet speeds. It might just work for you -- Give it a try.

Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans

Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans

Site offers daily analysis of NCAA basketball teams, predicting whether or not they'll make the tournament and how they will finish.

Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color

Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color

"It felt like the right time to freshen things up," says Microsoft spokesperson.

Bing Ads Updates Keyword Planner With Impression Share Comparisons And More

Bing Ads Updates Keyword Planner With Impression Share Comparisons And More

Version 2 of the keyword planning tool is now available in all US Bing Ads accounts.

Bing Webmaster Tools Warns of Microsoft Edge Compatibility Issues

Bing Webmaster Tools Warns of Microsoft Edge Compatibility Issues

If you have a Bing Webmaster Tools account, chances are good you have received an email from Bing detailing your site has compatibility issues with Microsoft’s new browser, Microsoft Edge… and it wants you to download Edge for testing.  It also happens to coincide with the news that Microsoft is discontinuing support for all versions […]

SEO

Successful SEO programs require content that supports the entire buy cycle

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

How To Ensure Your SEO Recommendations Get Implemented

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."