Google Panda Is Now Part Of Google’s Core Ranking Signals

Google Panda Is Now Part Of Google’s Core Ranking Signals

Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking algorithm.

How TV (And Video) Influences Search Behavior

How TV (And Video) Influences Search Behavior

In a multi-screen world, you're competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started.

SEOs Confused, Puzzled After Google’s Mystery Update

SEOs Confused, Puzzled After Google’s Mystery Update

Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda news.

How To Localize Google Search Results

How To Localize Google Search Results

Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this restriction and emulate a search from any city.

How To Uncover SEO Content Marketing Ideas With Google Search Analytics

How To Uncover SEO Content Marketing Ideas With Google Search Analytics

Columnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine visibility.

Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop

Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop

Only available to Android users, the new feature will be rolled out through the end of this week.

Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit

Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit

Tiny Google Street View cameras were fitted to tiny cars and model trains.

How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year

How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year

Amit Singhal has been living his digital life mostly off his two smartphones for more than a year.

Google Penguin Won’t Have Slow Roll Out, Will Be Real Time

Google Penguin Won’t Have Slow Roll Out, Will Be Real Time

The upcoming Google Penguin update will not have a slow roll out, according to Gary Illyes from Google.  And he confirmed again that it will be the real time version of Penguin that is released. @DonnieStrompf nope, this will be the real-time version. — Gary Illyes (@methode) January 7, 2016 There had been some concern […]

SEO

Successful SEO programs require content that supports the entire buy cycle

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

How To Ensure Your SEO Recommendations Get Implemented

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."