Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account

Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account

Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.

How Apple Could Play Spoiler For The Search Ad Business

How Apple Could Play Spoiler For The Search Ad Business

Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities.

Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season

Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season

Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.

Is Your Account Leaking Money? The Importance Of Query Mapping

It's time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit!

How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?

How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?

Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out.

Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface.

Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface.

Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface.

Bing Results & Ads Now Live On AOL Search

Bing Results & Ads Now Live On AOL Search

Deal announced last year went into effect over the weekend.

Search Makes Aggressive Shift to Mobile

Search Makes Aggressive Shift to Mobile

Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.

A Freed Yahoo Internet Could Be a Boon to Marketers

A Freed Yahoo Internet Could Be a Boon to Marketers

A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros.

Google Finds Three Is Better Than Two

Google Finds Three Is Better Than Two

Clicks rose 13% in Q3, following a Q2 decline after Google started showing three text ads instead of two in phone searches.

SEO

Successful SEO programs require content that supports the entire buy cycle

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

How To Ensure Your SEO Recommendations Get Implemented

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."