How to Optimize for Competitors' Branded Keywords

How to Optimize for Competitors' Branded Keywords

It's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification.

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day

The privacy search engine averaged more than 10 million searches per day by the end of the year.

How to Build an Empathetic Social Media Strategy for Times of Tragedy

How to Build an Empathetic Social Media Strategy for Times of&nbspTragedy

In crisis and tragedy, we turn to social media, so here's how to make sure your brand responds appropriately and you stay sane.

Pruning Your eCommerce Site: How & Why

Pruning Your eCommerce Site: How & Why

Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.

Here’s How to Close More B2B Deals with Content Marketing

Here’s How to Close More B2B Deals with Content&nbspMarketing

Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale.

Here’s How to Find Successful Content Ideas for Your Small Business

Here’s How to Find Successful Content Ideas for Your Small&nbspBusiness

The goal I am hoping to achieve with this post is to provide some actionable research tips for finding content ideas that you can use for your campaigns. My agency IMA Interactive provides SEO services for the professional services industry, so it was my original intention to help those with the same type of clients. But, I am happy if I can help any...

Content Marketing Tips for B2B Organizations - Whiteboard Friday

Content Marketing Tips for B2B Organizations - Whiteboard&nbspFriday

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the ​team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

Case Study: How We Gained More than 100 Links for a Travel Website via Content&nbspMarketing

Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.

Here’s How Brands Execute Truly Awesome Tactics for Email Marketing

Here’s How Brands Execute Truly Awesome Tactics for Email&nbspMarketing

Effective email marketing campaigns begin with attention to detail and empathy for your customers.

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

Case Study: How We Gained More than 100 Links for a Travel Website via Content&nbspMarketing

Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research...

A Better Approach for Filtering Webspam in Google Analytics

A Better Approach for Filtering Webspam in Google Analytics

When it comes to filtering webspam in Google Analytics, it's not always best to err on the side of caution.

Don't Just Manage Your Reputation—Improve it

Don't Just Manage Your Reputation—Improve&nbspit

With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.

How to Build the Right Traffic Metrics Dashboard for 2016 - Whiteboard Friday

How to Build the Right Traffic Metrics Dashboard for 2016 - Whiteboard&nbspFriday

What you measure is what you're able to improve. Setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year.

What Big Brands Need to Know About Google's Filter

What Big Brands Need to Know About Google's&nbspFilter

If you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.

10 Predictions for 2016 in SEO & Web Marketing

10 Predictions for 2016 in SEO & Web&nbspMarketing

It's that magical time of year where, once again, I examine my predictions for the year that's just ended, and make new ones for the year ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015 first. Based on how I've done, perhaps, you can get a sense of how seriously to take my ideas for the future...For posterity,...

Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy - Whiteboard Friday

Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy - Whiteboard&nbspFriday

It's a new year, and that means it's time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully targeting your tactics to the shape of your niche's keyword demand distribution curve. In today's Whiteboard Friday, Rand details four steps to using these curves to support and improve your existing strategies.

The Best of 2015: Top Posts and People of the Year

The Best of 2015: Top Posts and People of the Year

The Moz Blog Best of 2015 is hot off the presses! Check out the top posts of the year, which comments resonated with the community, who the top commenters were, and more. Here's to a great 2016!

SEO

Successful SEO programs require content that supports the entire buy cycle

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

How To Ensure Your SEO Recommendations Get Implemented

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."