2016: The Year Social Intelligence Makes Its Way To The Boardroom

2016: The Year Social Intelligence Makes Its Way To The Boardroom

Are you socially savvy? Contributor Will McInnes says this year we'll see social intelligence driving more boardroom discussions, as marketers discover the power of analyzing social data.

Now That Twitter Has Killed Counts, Other Ways To Find Your Shares

Now That Twitter Has Killed Counts, Other Ways To Find Your Shares

Twitter share counts are officially dead, but there are several alternatives that offer similar functionality.

Think Social’s NSFW? Not Any More: How Employee Engagement Really Works

Think Social’s NSFW? Not Any More: How Employee Engagement Really Works

Are you tapping into your best brand ambassadors, your employees? Columnist Maggie Malek explains why making employee engagement a priority will bolster your brand's visibility.

Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election

Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election

Columnist Chris Kerns dives into the data on the language the presidential candidates are using in the 2016 campaigns and comes away with some insights for marketers.

Which Publishers Are Winning On Facebook? HuffPo & BuzzFeed Take The Lead

Which Publishers Are Winning On Facebook? HuffPo & BuzzFeed Take The Lead

These news brands won on Facebook in December 2015, seeing success in covering topics such as gun control, politics, and the environment.

Snapchat Is Reportedly Developing An API For Advertising

Snapchat Is Reportedly Developing An API For Advertising

An API would allow the media sharing platform to grow a larger ad ecosystem, possibly similar to Instagram’s.

10,000-Character Tweets May Arrive On Twitter In A Matter Of Months

10,000-Character Tweets May Arrive On Twitter In A Matter Of Months

Forget those 140 character limitations, buckle your seat and prepare for 10,000 characters of Twitter expression. A report from Re/code says longer tweets may be coming in Q1.

Facebook Has Over 350 Publishers Testing Instant Articles Now

Facebook Has Over 350 Publishers Testing Instant Articles Now

If you have been wondering how Facebook’s Instant Articles test is going, they published a list detailing just how many publishers are using it, and surprisingly, there are over 350 of them. This is quite a number, considering in November there were only twenty publishers enrolled in the program.  And they have expanded the program […]

Twitter Launches Polls Within a Tweet

Twitter Launches Polls Within a Tweet

We first saw Twitter testing polls within the tweet a month ago. And now they are rolling it out to all users. So be prepared to be bombarded with a time of useless twitter polls in the very near future. It is being rolled out within the next couple of days, and once it has […]

SEO

Successful SEO programs require content that supports the entire buy cycle

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

How To Ensure Your SEO Recommendations Get Implemented

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."